The fascinating bit is that Spain is in the grip of a generational battle between the Kings, who traditionally bring presents for good children on January 6th, and the recent US import and Coca Cola spokesperson Santa Claus, who is meant to bring gifts during the small hours of 25th December. Retailers and the ad industry naturally want the Spanish nation to embrace both and give twice as many gifts, but hard-pressed families may have to make a choice and go for one or the other. Last year the balcony adornment of choice was Santa climbing up a rope-ladder. This year the Spaniards, with the help of the Chinese tat-vendors, have amalgamated traditions so that we get the Kings climbing Santa-style, rather than turning up on camels. (If you were a wise old king from Orientare, would you suffer the gross indignity of climbing a rope-ladder to break into someone's flat, with passers-by looking up your cassock? No, neither would I.) It'll be interesting to see if this one sticks - the Christmas story changed forever by cheap decorations.
Cultural evolution/confusion at work
The fascinating bit is that Spain is in the grip of a generational battle between the Kings, who traditionally bring presents for good children on January 6th, and the recent US import and Coca Cola spokesperson Santa Claus, who is meant to bring gifts during the small hours of 25th December. Retailers and the ad industry naturally want the Spanish nation to embrace both and give twice as many gifts, but hard-pressed families may have to make a choice and go for one or the other. Last year the balcony adornment of choice was Santa climbing up a rope-ladder. This year the Spaniards, with the help of the Chinese tat-vendors, have amalgamated traditions so that we get the Kings climbing Santa-style, rather than turning up on camels. (If you were a wise old king from Orientare, would you suffer the gross indignity of climbing a rope-ladder to break into someone's flat, with passers-by looking up your cassock? No, neither would I.) It'll be interesting to see if this one sticks - the Christmas story changed forever by cheap decorations.
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